Difference between revisions of "Timeline"
From Batman
Jump to navigationJump to searchSugarfiend06 (talk | contribs) (→March) |
Sugarfiend06 (talk | contribs) |
||
| Line 1: | Line 1: | ||
| + | ''Italics'' denote a Joker-related aspect of the ARG. | ||
| + | |||
==2007== | ==2007== | ||
===March=== | ===March=== | ||
| Line 11: | Line 13: | ||
*'''May 17, 2007''' - Clicking on the batsymbol on [[Thedarkknight.warnerbros.com]] links to [[Ibelieveinharveydent.com]], a Harvey Dent campaign website. | *'''May 17, 2007''' - Clicking on the batsymbol on [[Thedarkknight.warnerbros.com]] links to [[Ibelieveinharveydent.com]], a Harvey Dent campaign website. | ||
| − | *'''May 18, 2007''' - An employee in a comic book store in Southern California reported that defaced Joker cards have appeared in the shop, with "I believe in Harvey Dent too! Hahahaha!" rubber-stamped all over them. | + | *'''May 18, 2007''' - ''An employee in a comic book store in Southern California reported that defaced Joker cards have appeared in the shop, with "I believe in Harvey Dent too! Hahahaha!" rubber-stamped all over them.'' |
| − | *'''May 19, 2007''' - [[Ibelieveinharveydenttoo.com]] is found, leading to the first game in the ARG. A defaced image of a Harvey Dent poster is shown, as well as a prompt asking people to submit their email addresses. After enough people register, the Dent poster is replaced with the first official picture of Heath Ledger as the Joker. | + | *'''May 19, 2007''' - ''[[Ibelieveinharveydenttoo.com]] is found, leading to the first game in the ARG. A defaced image of a Harvey Dent poster is shown, as well as a prompt asking people to submit their email addresses. After enough people register, the Dent poster is replaced with the first official picture of Heath Ledger as the Joker. '' |
| − | *'''May 21, 2007''' - [[Ibelieveinharveydenttoo.com]] is replaced with a "Page not found" error containing the hidden message "See you in December." | + | *'''May 21, 2007''' - ''[[Ibelieveinharveydenttoo.com]] is replaced with a "Page not found" error containing the hidden message "See you in December."'' |
===July=== | ===July=== | ||
| − | *'''July 26, 2007''' - At the San Diego Comic-Con, "Jokerized" $1 bills are found that lead to [[Whysoserious.com/ComicCon|Whysoserious.com]], a page advertising for jobs as Joker henchmen. The page includes coordinates to a location near the convention center and a countdown clock set to go off the next morning at 10am. | + | *'''July 26, 2007''' - ''At the San Diego Comic-Con, "Jokerized" $1 bills are found that lead to [[Whysoserious.com/ComicCon|Whysoserious.com]], a page advertising for jobs as Joker henchmen. The page includes coordinates to a location near the convention center and a countdown clock set to go off the next morning at 10am.'' |
| − | *'''July 27, 2007''' - Hundreds gather at the time and place listed on [[Whysoserious.com/ComicCon|Whysoserious.com]]. At 10am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the first teaser trailer for ''The Dark Knight''. | + | *'''July 27, 2007''' - ''Hundreds gather at the time and place listed on [[Whysoserious.com/ComicCon|Whysoserious.com]]. At 10am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the first teaser trailer for ''The Dark Knight''.'' |
| − | *'''July 30, 2007''' - [[Whysoserious.com/ComicCon|Whysoserious.com]] is shut down and replaced with [[Rent-a-clown.com]], a clown rental company whose "employees" are the fans from [[Whysoserious.com/ComicCon|Whysoserious.com]]. The page contains the message "made you look" hidden in its source code. | + | *'''July 30, 2007''' - ''[[Whysoserious.com/ComicCon|Whysoserious.com]] is shut down and replaced with [[Rent-a-clown.com]], a clown rental company whose "employees" are the fans from [[Whysoserious.com/ComicCon|Whysoserious.com]]. The page contains the message "made you look" hidden in its source code.'' |
===October=== | ===October=== | ||
| − | *'''October 17, 2007''' - [[Whysoserious.com]] is reactivated, with a [[Whysoserious.com/Halloween|Halloween theme]] - a single pumpkin lit by a candle, with the mouth carved in the shape of a bat. The pumpkin carving resembled the jack-o-lantern from the graphic novel "The Long Halloween" by Jeph Loeb and Tim Sale. | + | *'''October 17, 2007''' - ''[[Whysoserious.com]] is reactivated, with a [[Whysoserious.com/Halloween|Halloween theme]] - a single pumpkin lit by a candle, with the mouth carved in the shape of a bat. The pumpkin carving resembled the jack-o-lantern from the graphic novel [http://www.vacuumboy9.com/tlh/ "The Long Halloween" by Jeph Loeb and Tim Sale.]'' |
| − | *'''October 31, 2007''' - After watching the pumpkin rot (only on the left-hand side, a metaphor for Two-Face and a second reference to "The Long Halloween") and the candle burn out over the course of a few weeks, at the stroke of midnight [[Whysoserious.com]] updates with a workbench linked with [[48 locations|49 locations]]. | + | *'''October 31, 2007''' - ''After watching the pumpkin rot (only on the left-hand side, a metaphor for Two-Face and a second reference to "The Long Halloween") and the candle burn out over the course of a few weeks, at the stroke of midnight [[Whysoserious.com]] updates with a workbench linked with [[48 locations|49 locations]].'' |
===November=== | ===November=== | ||
| − | *'''November 1, 2007''' - The community uploaded images of [[49 locations|49 different letters]] onto the [[Whysoserious.com]] website, spelling out the message "the only sensible way to live in this world is without rules". Clicking on the solution played a clip of the Joker saying [http://www.zshare.net/audio/523021214a91b4/ "Tonight, you're going to break your one rule,"] followed by a new image of the Joker. Clicking on the image led to a new website, [http://www.rorysdeathkiss.com RorysDeathKiss.com], challenging participants to take photographs in clown make-up by major national landmarks in groups. | + | *'''November 1, 2007''' - ''The community uploaded images of [[49 locations|49 different letters]] onto the [[Whysoserious.com]] website, spelling out the message "the only sensible way to live in this world is without rules". Clicking on the solution played a clip of the Joker saying [http://www.zshare.net/audio/523021214a91b4/ "Tonight, you're going to break your one rule,"] followed by a new image of the Joker. Clicking on the image led to a new website, [http://www.rorysdeathkiss.com RorysDeathKiss.com], challenging participants to take photographs in clown make-up by major national landmarks in groups.'' |
| − | |||
| − | |||
| − | *'''November | + | *'''November 18, 2007''' - ''At midnight, the end of the deadline for photo submissions, [[Rorysdeathkiss.com]] was updated with a new note indicating that all who had submitted a photo would receive something in the mail shortly after Thanksgiving.'' |
| − | *'''November | + | *'''November 21, 2007''' - ''Community members who uploaded photo submissions to the Rorysdeathkiss website receive copies of [[Thegothamtimes.com | The Gotham Times.]] Within the newspaper is an email address used by the Joker: [[humanresources@whysoserious.com]]'' |
| − | *'''November | + | *'''November 23, 2007''' - Many websites related to [[Thegothamtimes.com | The Gotham Times]] are found. ''The Joker also sends out a game via [[humanresources@whysoserious.com]], found within [[Thehahahatimes.com]], which is a [[Whysoserious.com/Personalityprofile | personality test]].'' |
| − | *'''November 27, 2007''' - | + | *'''November 27, 2007''' - ''A new clue was sent to participants who emailed [[humanresources@whysoserious.com]], revealing [[Whysoserious.com/mausoleum]].'' Calling the Gotham Cab company [[Gothamcab.com]] at 1-877-530-2227 and entering extension 6773 will play a hidden message, leading to [[Bettyshouseofpies.com]]. |
| − | *'''November 30, 2007''' - Participants who submitted a phone number with their tip to [[Wearetheanswer.org]] | + | *'''November 30, 2007''' - Participants who submitted a phone number with their tip to [[Wearetheanswer.org]] receive a threatening phone call from a corrupt police officer. He divulged the existence of an important document, which was then found on [[Gothampolice.com/secureinternaldocuments]]. Other viral sites led to the revelation that a GPD wiretap was going to occur at [[Bettyshouseofpies.com]] on December 1 at 3PM EST. ''In addition, a note was found on pg4 of [[Thehahahatimes.com]], leading the participant to a new puzzle, [[Whysoserious.com/theperfectgetaway]]. By finding a hidden message formed by the streets of Gotham City, participants discovered [[Whysoserious.com/outoftime]].'' |
===December=== | ===December=== | ||
| − | *'''December 1, 2007''' - A GPD wiretap operation headed by Gotham Internal Affairs officer Glenn Barhyte at [[Bettyshouseofpies.com|Betty's House of Pies]] is streamed live at [http://www.gpdiad.com/feeds/as12061500/default.aspx GPDIAD.com] at 3 PM EST. The clip depicts | + | *'''December 1, 2007''' - A GPD wiretap operation headed by Gotham Internal Affairs officer Glenn Barhyte at [[Bettyshouseofpies.com|Betty's House of Pies]] is streamed live at [http://www.gpdiad.com/feeds/as12061500/default.aspx GPDIAD.com] at 3 PM EST. The clip depicts GPD internal affair dept officers arresting [[Karl Breitup]] and [[Jason McCree]], the two corrupt cops who fled the scene of [[Gina Tortericci]]'s murder. |
| − | *'''December 3, 2007''' - A new email was received by participants from [[humanresources@whysoserious.com]], leading to [[Whysoserious.com/Steprightup]]. A timer on the page counts down to 12 PM EST on December 4. | + | *'''December 3, 2007''' - ''A new email was received by participants from [[humanresources@whysoserious.com]], leading to [[Whysoserious.com/Steprightup]]. A timer on the page counts down to 12 PM EST on December 4. '' |
| − | *'''December 4, 2007''' - A carnival-themed scavenger hunt was revealed at [[Whysoserious.com/Steprightup]], urging participants to pick up a package at 22 different addresses around the country. After location of the packages (which turned out to be cakes with cell phones inside), two rewards were found at [[Whysoserious.com/Steprightup/Pairofjokers]]: the teaser poster for The Dark Knight and a registration page for [[IMAXScreenings| free IMAX movie tickets]], for select participants to view the short prologue that will be attached to IMAX screenings of "I Am Legend." A new email was also sent out from [[Wearetheanswer.org]], essentially letting partipants know not to expect anything new from that side of the viral marketing until the New Year. A new audio file was also released on [[Gpdiad.com]], featuring a confession from [[Jason McCree]] after the sting operation at Betty's House of Pies. | + | *'''December 4, 2007''' - ''A carnival-themed scavenger hunt was revealed at [[Whysoserious.com/Steprightup]], urging participants to pick up a package at 22 different addresses around the country. After location of the packages (which turned out to be cakes with cell phones inside), two rewards were found at [[Whysoserious.com/Steprightup/Pairofjokers]]: the teaser poster for The Dark Knight and a registration page for [[IMAXScreenings| free IMAX movie tickets]], for select participants to view the short prologue that will be attached to IMAX screenings of "I Am Legend."'' A new email was also sent out from [[Wearetheanswer.org]], essentially letting partipants know not to expect anything new from that side of the viral marketing until the New Year. A new audio file was also released on [[Gpdiad.com]], featuring a confession from [[Jason McCree]] after the sting operation at Betty's House of Pies. |
| − | *'''December 6 and 7, 2007''' - Free screening dates for [[IMAXprologue|'''The Dark Knight''''s IMAX prologue]], for registered participants as part of the their first "caper" with the Joker. Copies of [[Thegothamtimes.com|The Gotham Times]] are also given out at several of these screenings. | + | *'''December 6 and 7, 2007''' - ''Free screening dates for [[IMAXprologue|'''The Dark Knight''''s IMAX prologue]], for registered participants as part of the their first "caper" with the Joker.'' Copies of [[Thegothamtimes.com|The Gotham Times]] are also given out at several of these screenings. |
*'''December 9, 2007''' - A new story is posted on [[Rememberinggina.org]]. Any connections to additional new viral sites have yet to be established. | *'''December 9, 2007''' - A new story is posted on [[Rememberinggina.org]]. Any connections to additional new viral sites have yet to be established. | ||
| − | *'''December 14, 2007''' - [[Atasteforthetheatrical.com]] is found by decoding a message on a TDK poster. The site hints at the release of a new trailer. | + | *'''December 14, 2007''' - ''[[Atasteforthetheatrical.com]] is found by decoding a message on a TDK poster. The site hints at the release of a new trailer.'' |
*'''December 16, 2007''' - The first theatrical trailer becomes available for downloading on [[Atasteforthetheatrical.com]]. | *'''December 16, 2007''' - The first theatrical trailer becomes available for downloading on [[Atasteforthetheatrical.com]]. | ||
| Line 61: | Line 61: | ||
==2008== | ==2008== | ||
===January=== | ===January=== | ||
| − | *'''January 14, 2008''' - [[Whysoserious.com/cellphonelist|Participants with cell phones]] from [[Whysoserious.com/Steprightup|the cake hunt]] receive text messages from [[humanresources@whysoserious.com]]. | + | *'''January 14, 2008''' - ''[[Whysoserious.com/cellphonelist|Participants with cell phones]] from [[Whysoserious.com/Steprightup|the cake hunt]] receive text messages from [[humanresources@whysoserious.com]].'' |
*'''January 24, 2008''' - 2 days after actor Heath Ledger's ([[The Joker]]) sudden passing, a small black ribbon is added to [[Whysoserious.com/Halloween#January_24.2C_2008 | Whysoserious.com]]. | *'''January 24, 2008''' - 2 days after actor Heath Ledger's ([[The Joker]]) sudden passing, a small black ribbon is added to [[Whysoserious.com/Halloween#January_24.2C_2008 | Whysoserious.com]]. | ||
| − | *'''January 30, 2008''' - [[Whysoserious.com/cellphonelist|The Joker cell phones]] from [[Whysoserious.com/Steprightup|the cake hunt]] have their accounts renewed until March 29, 2008, indicating that the Joker games will continue sometime in the future. | + | *'''January 30, 2008''' - ''[[Whysoserious.com/cellphonelist|The Joker cell phones]] from [[Whysoserious.com/Steprightup|the cake hunt]] have their accounts renewed until March 29, 2008, indicating that the Joker games will continue sometime in the future.'' |
===February=== | ===February=== | ||
| Line 69: | Line 69: | ||
===March=== | ===March=== | ||
| − | *'''March 7, 2008''' - [[Ibelieveinharveydent.com#The_campaign_effort | Ibelieveinharveydent.com]] is changed to a campaign effort page. Participants are encouraged to print out and display/distribute flyers and submit photos/video of their efforts. Deadline for submission is March 26 at noon (presumably EST). Those who had submitted their phone numbers on the previous version of the site received a phone call from 000-000-0000, describing Harvey Dent's crusade and advertising the website | + | *'''March 7, 2008''' - [[Ibelieveinharveydent.com#The_campaign_effort | Ibelieveinharveydent.com]] is changed to a campaign effort page. Participants are encouraged to print out and display/distribute flyers and submit photos/video of their efforts. Deadline for submission is March 26 at noon (presumably EST). Those who had submitted their phone numbers on the previous version of the site received a phone call from 000-000-0000, describing Harvey Dent's crusade and advertising the website. |
*'''March 11, 2008''' - [[Ibelieveinharveydent.com#March_11 | The Dentmobile campaign page has been updated with dates and locations.]] | *'''March 11, 2008''' - [[Ibelieveinharveydent.com#March_11 | The Dentmobile campaign page has been updated with dates and locations.]] | ||
*'''March 12, 2008''' - Participants who submitted photos or video to [[Ibelieveinharveydent.com]] start to receive [[Ibelieveinharveydent.com#March_12 | Gotham City voter registration cards.]] An update email was also sent out from [[Ibelieveinharveydent.com#March_12 | Ibelieveinharveydent.com]], advising NYC-local participants that they might be televised on the Today Show if they attend the campaign stop at Rockefeller Center 6am-9am on March 13. | *'''March 12, 2008''' - Participants who submitted photos or video to [[Ibelieveinharveydent.com]] start to receive [[Ibelieveinharveydent.com#March_12 | Gotham City voter registration cards.]] An update email was also sent out from [[Ibelieveinharveydent.com#March_12 | Ibelieveinharveydent.com]], advising NYC-local participants that they might be televised on the Today Show if they attend the campaign stop at Rockefeller Center 6am-9am on March 13. | ||
*'''March 13, 2008''' - [[Ibelieveinharveydent.com#March_11 | The first Dentmobile campaign stops!]] Participants are able to pick up free swag at the locations. The sites [[Gothamcityclerk.com]] and [[Gothamelectionboard.com]] are also found. | *'''March 13, 2008''' - [[Ibelieveinharveydent.com#March_11 | The first Dentmobile campaign stops!]] Participants are able to pick up free swag at the locations. The sites [[Gothamcityclerk.com]] and [[Gothamelectionboard.com]] are also found. | ||
*'''March 15, 2008''' - People who are affiliated with other ARG companies, forums, and websites are receiving FedEx packages containing campaign materials and [[Ibelieveinharveydent.com#March_15 | a letter about the Harvey Dent grassroots campaign.]] | *'''March 15, 2008''' - People who are affiliated with other ARG companies, forums, and websites are receiving FedEx packages containing campaign materials and [[Ibelieveinharveydent.com#March_15 | a letter about the Harvey Dent grassroots campaign.]] | ||
Revision as of 03:47, 18 March 2008
Italics denote a Joker-related aspect of the ARG.
Contents
2007
March
- March 18, 2007 - A Showfax, Inc user finds casting sides that likely pertain to The Dark Knight.
April
- April 1, 2007 - A second batch of casting sides is found at Showfax, but their authenticity is questioned. One of the sides has a hidden message: "See you in December."
May
- May 11, 2007 - Thedarkknight.warnerbros.com, the movie's official site, opens.
- May 17, 2007 - Clicking on the batsymbol on Thedarkknight.warnerbros.com links to Ibelieveinharveydent.com, a Harvey Dent campaign website.
- May 18, 2007 - An employee in a comic book store in Southern California reported that defaced Joker cards have appeared in the shop, with "I believe in Harvey Dent too! Hahahaha!" rubber-stamped all over them.
- May 19, 2007 - Ibelieveinharveydenttoo.com is found, leading to the first game in the ARG. A defaced image of a Harvey Dent poster is shown, as well as a prompt asking people to submit their email addresses. After enough people register, the Dent poster is replaced with the first official picture of Heath Ledger as the Joker.
- May 21, 2007 - Ibelieveinharveydenttoo.com is replaced with a "Page not found" error containing the hidden message "See you in December."
July
- July 26, 2007 - At the San Diego Comic-Con, "Jokerized" $1 bills are found that lead to Whysoserious.com, a page advertising for jobs as Joker henchmen. The page includes coordinates to a location near the convention center and a countdown clock set to go off the next morning at 10am.
- July 27, 2007 - Hundreds gather at the time and place listed on Whysoserious.com. At 10am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the first teaser trailer for The Dark Knight.
- July 30, 2007 - Whysoserious.com is shut down and replaced with Rent-a-clown.com, a clown rental company whose "employees" are the fans from Whysoserious.com. The page contains the message "made you look" hidden in its source code.
October
- October 17, 2007 - Whysoserious.com is reactivated, with a Halloween theme - a single pumpkin lit by a candle, with the mouth carved in the shape of a bat. The pumpkin carving resembled the jack-o-lantern from the graphic novel "The Long Halloween" by Jeph Loeb and Tim Sale.
- October 31, 2007 - After watching the pumpkin rot (only on the left-hand side, a metaphor for Two-Face and a second reference to "The Long Halloween") and the candle burn out over the course of a few weeks, at the stroke of midnight Whysoserious.com updates with a workbench linked with 49 locations.
November
- November 1, 2007 - The community uploaded images of 49 different letters onto the Whysoserious.com website, spelling out the message "the only sensible way to live in this world is without rules". Clicking on the solution played a clip of the Joker saying "Tonight, you're going to break your one rule," followed by a new image of the Joker. Clicking on the image led to a new website, RorysDeathKiss.com, challenging participants to take photographs in clown make-up by major national landmarks in groups.
- November 18, 2007 - At midnight, the end of the deadline for photo submissions, Rorysdeathkiss.com was updated with a new note indicating that all who had submitted a photo would receive something in the mail shortly after Thanksgiving.
- November 21, 2007 - Community members who uploaded photo submissions to the Rorysdeathkiss website receive copies of The Gotham Times. Within the newspaper is an email address used by the Joker: humanresources@whysoserious.com
- November 23, 2007 - Many websites related to The Gotham Times are found. The Joker also sends out a game via humanresources@whysoserious.com, found within Thehahahatimes.com, which is a personality test.
- November 27, 2007 - A new clue was sent to participants who emailed humanresources@whysoserious.com, revealing Whysoserious.com/mausoleum. Calling the Gotham Cab company Gothamcab.com at 1-877-530-2227 and entering extension 6773 will play a hidden message, leading to Bettyshouseofpies.com.
- November 30, 2007 - Participants who submitted a phone number with their tip to Wearetheanswer.org receive a threatening phone call from a corrupt police officer. He divulged the existence of an important document, which was then found on Gothampolice.com/secureinternaldocuments. Other viral sites led to the revelation that a GPD wiretap was going to occur at Bettyshouseofpies.com on December 1 at 3PM EST. In addition, a note was found on pg4 of Thehahahatimes.com, leading the participant to a new puzzle, Whysoserious.com/theperfectgetaway. By finding a hidden message formed by the streets of Gotham City, participants discovered Whysoserious.com/outoftime.
December
- December 1, 2007 - A GPD wiretap operation headed by Gotham Internal Affairs officer Glenn Barhyte at Betty's House of Pies is streamed live at GPDIAD.com at 3 PM EST. The clip depicts GPD internal affair dept officers arresting Karl Breitup and Jason McCree, the two corrupt cops who fled the scene of Gina Tortericci's murder.
- December 3, 2007 - A new email was received by participants from humanresources@whysoserious.com, leading to Whysoserious.com/Steprightup. A timer on the page counts down to 12 PM EST on December 4.
- December 4, 2007 - A carnival-themed scavenger hunt was revealed at Whysoserious.com/Steprightup, urging participants to pick up a package at 22 different addresses around the country. After location of the packages (which turned out to be cakes with cell phones inside), two rewards were found at Whysoserious.com/Steprightup/Pairofjokers: the teaser poster for The Dark Knight and a registration page for free IMAX movie tickets, for select participants to view the short prologue that will be attached to IMAX screenings of "I Am Legend." A new email was also sent out from Wearetheanswer.org, essentially letting partipants know not to expect anything new from that side of the viral marketing until the New Year. A new audio file was also released on Gpdiad.com, featuring a confession from Jason McCree after the sting operation at Betty's House of Pies.
- December 6 and 7, 2007 - Free screening dates for The Dark Knight's IMAX prologue, for registered participants as part of the their first "caper" with the Joker. Copies of The Gotham Times are also given out at several of these screenings.
- December 9, 2007 - A new story is posted on Rememberinggina.org. Any connections to additional new viral sites have yet to be established.
- December 14, 2007 - Atasteforthetheatrical.com is found by decoding a message on a TDK poster. The site hints at the release of a new trailer.
- December 16, 2007 - The first theatrical trailer becomes available for downloading on Atasteforthetheatrical.com.
2008
January
- January 14, 2008 - Participants with cell phones from the cake hunt receive text messages from humanresources@whysoserious.com.
- January 24, 2008 - 2 days after actor Heath Ledger's (The Joker) sudden passing, a small black ribbon is added to Whysoserious.com.
- January 30, 2008 - The Joker cell phones from the cake hunt have their accounts renewed until March 29, 2008, indicating that the Joker games will continue sometime in the future.
February
- February 29, 2008 - Ibelieveinharveydent.com is updated to allow participants to submit contact information, presumably as a starting point for a Harvey Dent-related game.
March
- March 7, 2008 - Ibelieveinharveydent.com is changed to a campaign effort page. Participants are encouraged to print out and display/distribute flyers and submit photos/video of their efforts. Deadline for submission is March 26 at noon (presumably EST). Those who had submitted their phone numbers on the previous version of the site received a phone call from 000-000-0000, describing Harvey Dent's crusade and advertising the website.
- March 11, 2008 - The Dentmobile campaign page has been updated with dates and locations.
- March 12, 2008 - Participants who submitted photos or video to Ibelieveinharveydent.com start to receive Gotham City voter registration cards. An update email was also sent out from Ibelieveinharveydent.com, advising NYC-local participants that they might be televised on the Today Show if they attend the campaign stop at Rockefeller Center 6am-9am on March 13.
- March 13, 2008 - The first Dentmobile campaign stops! Participants are able to pick up free swag at the locations. The sites Gothamcityclerk.com and Gothamelectionboard.com are also found.
- March 15, 2008 - People who are affiliated with other ARG companies, forums, and websites are receiving FedEx packages containing campaign materials and a letter about the Harvey Dent grassroots campaign.
