December 4, 2007
By finishing the Whysoserious.com/Steprightup scavenger hunt, participants could link to Whysoserious.com/Steprightup/Pairofjokers by clicking on the bell.
Clicking on the left card takes the participant to a TDK teaser poster.
Clicking on the right card takes the participant to a registration page where they can register for free tickets to 5 IMAX locations, presumably to watch the IMAX prologue attached to IMAX screenings of "I Am Legend":
The time is upon us, clowns!
You've played your part, so now I can play my hand. Since you've proven you're not just an empty suit, it's time for your first caper.
Meet at the following rendezvouz point. Don't be late or heads will roll. Casual attire, smiles optional.
(Whysoserious.com/Steprightup/Pairofjokers) -- direct link