Timeline
From Batman
2007
July
- July 26, 2007 - At the San Diego Comic-Con, "Jokerized" $1 bills are found that lead to Whysoserious.com, a page advertising jobs as Joker henchmen. The page includes coordinates to a location near the convention and a countdown clock set to go off the next day.
- July 27, 2007 - Hundreds gather at the time and place listed on Whysoserious. At 10 am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the teaser trailer for The Dark Knight.
- July 30, 2007 - Whysoserious is shut down and replaced with Rent-a-clown.com, a clown rental company whose "employees" are the fans from WSS. The page contains the message "made you look" in its source code.
October
- October 17, 2007 - Whysoserious is reactivated, with a Halloween theme - a single pumpkin lit by a candle, with the mouth carved in the shape of a bat.
- October 31, 2007 - After watching the pumpkin rot and the candle burn out over the course of a few weeks, at the stroke of midnight Whysoserious updates with a workbench linked with 49 locations.
