Atasteforthetheatrical.com
December 13, 2007
The phrase "atasteforthetheatrical" was found encoded at the bottom of a recently-received TDK teaser poster, below the www.TheDarkKnight.com URL.
December 14, 2007
Atasteforthetheatrical.com became active, displaying a Gotham Times classified ad for trailers, indicating the release of a new trailer.
December 16, 2007
From clues in the numbers displayed in the ad ("8 people, 28 if they're dismembered"), at 8:28pm EST, the movie's theatrical trailer was available for downloading. By clicking the "Download" sticker, the visitor is led to http://atasteforthetheatrical.com/deathtrap/default.htm.