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[edit] December 13, 2007

The phrase "atasteforthetheatrical" (with the letters turned at various angles) was found at the bottom of a TDK theater one-sheet poster, below the URL.

[edit] December 14, 2007 became active, displaying a Gotham Times classified ad for trailers, indicating the release of a new trailer on that Sunday (December 16).

[edit] December 16, 2007

At 8:28 pm (as indicated by "Room for 8 people, 28 if they're dismembered), the theatrical trailer for The Dark Knight was released. By clicking the "Download" sticker, the visitor is led to, which features the trailer and high-definition downloads of it.

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