December 3, 2007
Participants were sent a new email from firstname.lastname@example.org:
Heads up, clown! Tomorrow means that there's one last shifty step left in the interview process:
By shifting each letter one key to the right on a QWERTY keyboard, "steprightup" was spelled, leading to http://whysoserious.com/steprightup/
The webpage features a stuffed monkey with an exposed stomach, as well as a timer which counts down to 12pm EST on December 4.
December 4, 2007
When the timer finished, a stuffed-animal carnival game was revealed when the page was refreshed. A note advised participants to search out an object at 6 different addresses around the country, while warning them not to call the locations. When an animal disappeared, more would appear, totalling 22 stuffed animals.
Step right up folks, to the main event!
I've left a very special treat at each location below, held under the name Robin Banks. Only one per location, first come, first served. Keep a low profile.
Do NOT call these locations, that's not part of the plan. Time for what you've been waiting for. 1-2-3 Go!
All of the locations are apparently bakeries. Once there, participants are to pick up a package left under the name "Robin Banks."
Participants who disobeyed the Joker and called the locations are told by the bakery employees that the package includes a phone number, but that they cannot divulge the number unless the package is picked up in person. It presumed that when the numbers are called in, bears will disappear.
If the website visitor clicks on the mallet, and then clicks on a lit bulb, it loads the image of the address that was fulfilled.
The package is a cake with a phone number on it. By calling the number, a phone inside the cake will ring. After digging into the cake, the participant will find an evidence bag with a cell phone, Joker card, cell phone charger, and a note:
Wow, you really took the cake! Now, put the icing on it: call (phone number) immediately from this phone and THIS PHONE ONLY. Do NOT give this phone number to anyone else.
Let's hope your fellow goons come through as well as you. Once all the layers are in place, you'll all get your just desserts. I'm a man of my word
Upon calling the number on the note, an audio message follows:
Thank you for calling Rent-a-Clown! Now we know who you are!
A text message is also received from email@example.com:
Good work, clown! Keep this phone charged and with you at all times. Don't call me, I'll call you...eventually.
Several celebrities and bloggers were also sent cakes with cell phones inside, with a note to call an 800 number. An automated voice told them to show up at one of the IMAX locations with a press pass to attend the screening. The number that Perez Hilton broadcasted over YouTube, when called, now plays circus music.
Once all of the cakes were located, the strength bell could be rung and forwarded to Whysoserious.com/Steprightup/Pairofjokers