Difference between revisions of "Timeline"

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(2007)
(November)
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*'''November 18, 2007''' - Midnight, the end of the deadline for photo submissions, [[Rorysdeathkiss.com]] was updated with a new note indicating that all who had submitted a photo would receive something in the mail shortly after Thanksgiving.
 
*'''November 18, 2007''' - Midnight, the end of the deadline for photo submissions, [[Rorysdeathkiss.com]] was updated with a new note indicating that all who had submitted a photo would receive something in the mail shortly after Thanksgiving.
  
*'''November 21, 2007''' - Community members who uploaded photo submissions to the Rorysdeathkiss website receive copies of The Gotham Times.  This reveals the websites [[Thegothamtimes.com]], [[Wearetheanswer.org]], and the email '''humanresources@whysoserious.com'''.
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*'''November 21, 2007''' - Community members who uploaded photo submissions to the Rorysdeathkiss website receive copies of The Gotham Times.  This reveals the websites [[Thegothamtimes.com]], [[Wearetheanswer.org]], and the email [[humanresources@whysoserious.com]].
  
 
*'''November 23, 2007''' - More websites are found in the Gotham Times: [[Thehahahatimes.com]], [[Gothamnationalbank.com]], [[Gothampolice.com]], [[Gothamcityrail.com]], [[Rememberinggina.org]] and [[Whysoserious.com/Personalityprofile]].
 
*'''November 23, 2007''' - More websites are found in the Gotham Times: [[Thehahahatimes.com]], [[Gothamnationalbank.com]], [[Gothampolice.com]], [[Gothamcityrail.com]], [[Rememberinggina.org]] and [[Whysoserious.com/Personalityprofile]].
  
*'''November 27, 2007''' - A new clue was sent to participants who emailed '''humanresources@whysoserious.com''', revealing [[Whysoserious.com/mausoleum]].
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*'''November 27, 2007''' - A new clue was sent to participants who emailed [[humanresources@whysoserious.com]], revealing [[Whysoserious.com/mausoleum]].
  
 
*'''November 27, 2007''' - More websites are up and running. Calling the Gotham Cab company [[Gothamcab.com]] at 1-877-530-2227 and entering extension 6773 will play a hidden message.
 
*'''November 27, 2007''' - More websites are up and running. Calling the Gotham Cab company [[Gothamcab.com]] at 1-877-530-2227 and entering extension 6773 will play a hidden message.

Revision as of 23:28, 3 January 2008

2007

March

April

  • April 1, 2007 - A second batch of casting sides is found at Showfax, but their authenticity is questioned. One of the sides has a hidden message: "See you in December."

May

  • May 19, 2007 - Ibelieveinharveydenttoo.com is found, leading to the first game in the ARG. A defaced image of a Harvey Dent poster is shown, as well as a prompt asking people to submit their email addresses. After enough people register, the Dent poster is replaced with the first official picture of Heath Ledger as the Joker.
  • May 21, 2007 - Ibelieveinharveydenttoo.com is replaced with a "Page not found" error containing the hidden message "See you in December."

July

  • July 26, 2007 - At the San Diego Comic-Con, "Jokerized" $1 bills are found that lead to Whysoserious.com, a page advertising for jobs as Joker henchmen. The page includes coordinates to a location near the convention center and a countdown clock set to go off the next morning at 10am.
  • July 27, 2007 - Hundreds gather at the time and place listed on Whysoserious.com. At 10am, a phone number is written in the sky, launching the game. Collaborating with friends online, the assembled crowd (now wearing Joker face paint) is sent on a scavenger hunt throughout the city. After solving all the clues, a fan was selected to be abducted and killed in place of the Joker. The participants at San Diego were given clown masks as a reward, while online players were rewarded with the first teaser trailer for The Dark Knight.

October

  • October 17, 2007 - Whysoserious.com is reactivated, with a Halloween theme - a single pumpkin lit by a candle, with the mouth carved in the shape of a bat. The pumpkin carving resembled the jack-o-lantern from the graphic novel "The Long Halloween" by Jeph Loeb and Tim Sale.
  • October 31, 2007 - After watching the pumpkin rot (only on the left-hand side, a metaphor for Two-Face and a second reference to "The Long Halloween") and the candle burn out over the course of a few weeks, at the stroke of midnight Whysoserious.com updates with a workbench linked with 49 locations.

November

  • November 1, 2007 - The community uploaded images of 49 different letters onto the Whysoserious.com website, spelling out the message "the only sensible way to live in this world is without rules". Clicking on the solution played a clip of the Joker saying "Tonight, you're going to break your one rule," followed by a new image of the Joker. Clicking on the image led to a new website, RorysDeathKiss.com, challenging participants to take photographs in clown make-up by major national landmarks in groups.
  • November 18, 2007 - Midnight, the end of the deadline for photo submissions, Rorysdeathkiss.com was updated with a new note indicating that all who had submitted a photo would receive something in the mail shortly after Thanksgiving.
  • November 27, 2007 - More websites are up and running. Calling the Gotham Cab company Gothamcab.com at 1-877-530-2227 and entering extension 6773 will play a hidden message.

December

  • December 3, 2007 - A new email was received by participants from humanresources@whysoserious.com, leading to Whysoserious.com/Steprightup. A timer on the page counts down to 12 PM EST on December 4.
  • December 4, 2007 - A carnival-themed scavenger hunt was revealed at Whysoserious.com/Steprightup, urging participants to pick up a package at 22 different addresses around the country. After location of the packages (which turned out to be cakes with cell phones inside), two rewards were found at Whysoserious.com/Steprightup/Pairofjokers: the teaser poster for The Dark Knight and a registration page for free IMAX movie tickets, for select participants to view the short prologue that will be attached to IMAX screenings of "I Am Legend." A new email was also sent out from Wearetheanswer.org, essentially letting partipants know not to expect anything new from that side of the viral marketing until the New Year. A new audio file was also released on Gpdiad.com, featuring a confession from Jason McCree after the sting operation at Betty's House of Pies.
  • December 6 and 7, 2007 - Free screening dates for The Dark Knight's IMAX prologue, for registered participants as part of the their first "caper" with the Joker. Copies of The Gotham Times are also given out at several of these screenings.
  • December 9, 2007 - A new story is posted on Rememberinggina.org. Any connections to additional new viral sites have yet to be established.
  • December 14, 2007 - Atasteforthetheatrical.com was found on a TDK theater one-sheet poster, and it seems to be the site where the first theatrical trailer will be released online.